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New England Painted
Livestock Barn
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Purchase Information
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What people say...
While
the 5 foot tall genetically engineered mutant sheep were a
concern, it's nothing you won't see at any agricultural school.
and the 5000 lb bossie just caused me to look for a bag of
kingsford, a book of matches and a steak knife. but the 60lb
chicken, now that scares me, them things are vicious...Spar
ky(9/01) Fall is, of course, the most popular time for photographers to invade this bucolic farm in the hopes of capturing its image on film. In the wintertime, the red-painted farm buildings are particularly attractive when framed in white. George Spontak, Vermont
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Who first painted an advertising message on a barn? No one knows
for sure, but it's such a logical thing to do that it must have
happened early on, probably right after barns began to be enclosed
with planks over the original logs and sheet metal replaced shingle
roofs. Usually located close to roads and presenting large, flat
surfaces, barns were cheap and read-made billboards, which people
with something to sell could not have failed to notice. Some even
advertised themselves: On the plains of central Ohio, farmers of
150 years ago put their names on the great barns they built so the
world would know of their achievements.
Whoever was first, it's generally agreed that the Block Brothers
Tobacco Company of Wheeling, West Virginia, was the first to set
up an organized, large-scale barn advertising program. Block Brothers
began painting its "Chew Mail Pouch Tobacco" slogan on
barns in 1897 and continued its campaign until 1993. Hundreds of
Mail Pouch barns still dot the Midwest. The only comparable advertising
campaign was waged by a tourist attraction named Rock City Gardens
near Chattanooga, Tennessee. Although it involved fewer barns over
a shorter span of time, the "See Rock City" program may
have been even more influential. Probably the third most asked question
by travelers through the South in the 1940s through the 1960s after
"Are we almost there yet?" and "When do we eat?"
was "What the heck is a rock city?" Driven beyond endurance
by the pervasive message of the ubiquitous barns and the chorus
of pleas from back seats, millions of tourists made the pilgrimage
up Lookout Mountain to see for themselves what a rock city might
be.
Mail
Pouch Barn
The sides of barns made ideal billboards along country roads in
the days before interstate highways. Bloch Brothers Tobacco Company
of Wheeling, WV, sparked the revolutionary idea, and its "Mail
Pouch Barns" became roadside icons. Bloch Brothers
began painting its Chew Mail Pouch Tobacco slogan
on barns in 1897 and continued its campaign until 1993. More than
20,000 barns from Ohio and Pennsylvania, through the Midwest and
as far afield as California and the Pacific Northwest were used
to sell the chaw. This barn stands by a wheat field near Bryan,
Ohio.
Many others have advertised on barns over the years, some of them extensively, but Mail Pouch Tobacco and Rock City were almost certainly the largest and best-known campaigns. Ruby Falls, another tourist attraction near Chattanooga, currently maintains a number of barns in Tennessee, and Meramec Caverns, an attraction in Missouri, has barns throughout much of the Midwest and as far away as eastern Kentucky. Mammoth Cave in Kentucky also has some barn advertising. Jefferson Island Salt once advertised heavily on barns, but their signs are fading out.
The stories of the Mail Pouch and Rock City barns are forever linked
to
two men, one the first barn-advertisement painter and the other
the last. Clark By ers and Harley War rick were advertising men,
for sure, but not your basic gray-flannel-suit types. It's doubtful
either of them ever came within hog-calling distance of Madison
Avenue, yet this homespun duo were key players in two of the greatest
outdoor advertising campaigns of all time. Their work helped define
an era in American folk history.
Barn Painting Ends:
The beginning of the end of the barn as a major advertising medium
cam in 1968, when the Highway Beautification Act of 1966 - the so-called
"Ladybird Law" took effect. Both Rock City and Mail Pouch
Tobacco were forced to cut their barn painting programs to the bone.
![]() New England Barn after an Autumn Rain |
![]() Jeene Farm in Vermont |
Directions to Jenne Farm...
before leaving Woodstock, Vermont, on Route 106 South. From
Woodstock, the farm is about a 15-minute drive. You'll want
to keep your eyes out for Jenne Road on the right-hand side. Just how "famous" is Jenne Farm? If it looks oddly familiar to you, there is a good reason. Photographs of the farm have appeared on posters, notecards and calendars. Jenne Farm has also graced magazine covers, appeared in a Budweiser commercial and served as a setting in movies such as Forrest Gump and Funny Farm. |
![]() Barn in the High Country of Nevada |
![]() Barns and early snows in the mountains |
![]() Wintering the New England Barns |
![]() New England Barn by a Pond |